In Montalcino, in Piazza del popolo, to the right of the very high tower of the town hall, there is a shop which is rather exclusive: it is a tailor’s shop which however has the typical characteristics of the bazaar, since it also collects the artifacts of many local artisans. It is the ‘Sartoria Principe’

The shop is run by two sisters, both tailors by vocation and family history: Renata and Gabriella Principe.


They come from Tuscania, in northern Lazio, but have found here in Montalcino the quality of a daily life that allows them to promote their activity with care and passion. They mainly work with fabrics of the ancient textile factory Busatti ( which produces handcrafted fabrics from natural linen/flax and cotton since 1842. 

In addition to beautiful tablecloths and household items Renata e Gabriella also make jackets, dresses and sweaters: all unique pieces of their own creation. The tour includes a walk in the historic center of Montalcino, and a visit to the shop and to the atelier of the sorelle Principe. We’ll be listening to their stories: a special way to get to know this small Tuscan town, not only dedicated to its famous Brunello!


The guided tour usually lasts about two hours and takes place in the morning, usually from 10 to 12 or in the afternoon, from 15 onwards, before sunset.

Special requests are always welcome.

Special rates are provided for school trips and “senior age” groups.


€ 130.00 up to 25 people;
€ 2.00 for each additional person

For further information, requests and payment methods, please contact


The small workshop in the Via Mazzini

The fabrics of the seamstresses

The shop on Piazza del Popolo in Montalcino

other fabrics…

Renata e Gabriella with one of their creations

wide choice

The shop in the square

Renata and Gabriella